The product is a result of a collaboration between Barcelona-based Heura and French food tech company SWAP, previously known as Umiami.

The product launched on January 14 and is currently stocked in selected regions across Germany.

The product, available exclusively through the company’s direct-to-consumer platform, Beyond Test Kitchen, signals a strategic entry into the functional food and beverage sector.

Stockeld’s product portfolio is based on legumes and fermentation, and PlanetDairy says this fits closely with its own innovation strategy and product development focus.

In a flash test where the packaging was viewed for only one second, 95 percent of respondents immediately recognized whether they were looking at a meat product or a plant-based alternative.

The product launched on January 14 and is currently stocked in selected regions across Germany.

Starting today, the new product will be featured on the menu at all 13 PLNT Burger locations along the East Coast.

Founder Brandon Kuipers came up with the idea for the product following his own experience of evening stress-eating.

Not as an alternative, but as a true category-defining product,” Oshi stated in its announcement. Oshi …

The product launched on January 14 and is currently stocked in selected regions across Germany.